Боль и удовольствие в продажах

Вы довольны своими продажами? Знаете, почему одни сделки легко закрываются, а другие никак не срастаются?

Оказывается, клиент принимает решение о покупке, опираясь всего на два мотиватора. Изучив их, вы увидите, как эффективно выстроится ваш диалог с покупателем и закроется на продажу сделка.

Автор подробно остановится на 5 этапах продаж, от приветствия до завершения. В книге предложены авторские методики, инструменты, кейсы, готовые скрипты, типовые решения, которые зарекомендовали себя на практике как наиболее эффективные.

Ваша презентация станет невероятно действенной. Вы научитесь с ходу выявлять потребности клиента и говорить с ним на одном языке. Вы начнете экономить время и энергию и при этом гарантированно станете продавать больше.

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Pain and Pleasure in Sales

Unlock the secrets to sales success with "Pain and Pleasure in Sales," a comprehensive guide to understanding customer motivation and closing deals effectively. Discover the two key motivators that drive purchasing decisions and learn how to leverage them to build rapport, address customer needs, and ultimately, increase your sales.

Book Overview and Main Themes

This book delves into the psychology of sales, revealing how customers are driven by the desire to avoid pain and gain pleasure. It provides a practical framework for understanding these motivators and applying them throughout the sales process. The author meticulously breaks down the 5 key stages of sales, from initial greeting to closing the deal, offering actionable strategies and proven techniques for each stage.

Target Audience and Reading Level

This book is ideal for sales professionals of all levels, from beginners to seasoned veterans. Whether you're looking to improve your closing rate, build stronger customer relationships, or simply gain a deeper understanding of the sales process, "Pain and Pleasure in Sales" offers valuable insights and practical tools. The content is presented in a clear and accessible manner, making it easy to understand and implement.

Key Features and Benefits

• Author's Proven Methodologies: Learn tried-and-tested techniques that have been proven effective in real-world sales scenarios.
• Practical Tools and Resources: Access a wealth of resources, including case studies, ready-made scripts, and typical solutions.
• Enhanced Presentation Skills: Transform your presentations into powerful tools that resonate with your audience.
• Improved Customer Understanding: Learn to quickly identify customer needs and communicate effectively on their level.
• Increased Efficiency and Sales: Save time and energy while consistently achieving higher sales figures.

Why Readers Should Choose This Book

Stop struggling with inconsistent sales results. "Pain and Pleasure in Sales" provides the knowledge and tools you need to understand your customers, build trust, and close more deals. This book is more than just theory; it's a practical guide that will empower you to become a more effective and successful sales professional. Invest in your sales skills and unlock your full potential today!