Бизнес-план, который работает

Как грамотно составить бизнес-план? Как сделать так, чтобы он принес максимальную практическую пользу: помог построить бизнес-проект, получить кредит или инвестиции? Книга Пола Барроу дает ответы на эти вопросы и убеждает читателя, что любая компания нуждается в бизнес-плане, чтобы сначала установить себе цели, а затем следить за их достижением и, возможно, корректировать.

Книга написана живым языком и изобилует примерами из практики. Показаны распространенные ошибки тех, кто не имеет большого опыта составления бизнес-планов.

Книга будет интересна менеджерам высшего и среднего звена, предпринимателям, а также студентам и преподавателям экономических вузов.

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A Business Plan That Works

Unlock the secrets to crafting a winning business plan with "A Business Plan That Works." This comprehensive guide, originally titled "Бизнес-план, который работает," provides practical strategies and real-world examples to help you create a business plan that not only secures funding but also guides your business to success.

Book Overview and Main Themes

This book delves into the essential elements of a successful business plan, addressing key questions such as how to structure a plan effectively and how to maximize its practical benefits. It emphasizes the importance of setting clear goals, monitoring progress, and making necessary adjustments along the way. The book highlights common pitfalls and provides actionable advice to avoid them.

Target Audience and Reading Level

This book is ideal for:

• Entrepreneurs seeking funding or strategic direction
• Managers at all levels looking to improve their business planning skills
• Students and educators in economics and business programs

The book is written in an accessible style, making it suitable for readers with varying levels of business experience.

Key Features and Benefits

• Practical Guidance: Learn step-by-step how to create a comprehensive and effective business plan.
• Real-World Examples: Benefit from numerous examples and case studies that illustrate key concepts.
• Error Prevention: Identify and avoid common mistakes made by inexperienced business plan writers.
• Funding Success: Increase your chances of securing loans and investments with a well-crafted plan.
• Strategic Advantage: Use your business plan as a roadmap for achieving your business goals.

Why Readers Should Choose This Book

In today's competitive business landscape, a solid business plan is essential for success. "A Business Plan That Works" provides the knowledge and tools you need to create a plan that not only impresses investors but also serves as a valuable guide for your business. Whether you're a seasoned entrepreneur or just starting out, this book will empower you to achieve your business objectives.