By ΠΡΠΈΡΠ΅Π½ΠΊΠΎ ΠΠ½Π°ΡΡΠ°ΡΠΈΡ ΠΠ΅ΠΎΠ½ΠΈΠ΄ΠΎΠ²Π½Π°
ΠΠ½Π°ΡΡΠ°ΡΠΈΡ ΠΡΠΈΡΠ΅Π½ΠΊΠΎ, 2025
ΠΡΠ° ΠΊΠ½ΠΈΠ³Π° ΠΏΡΠ΅Π΄Π»Π°Π³Π°Π΅Ρ Π²Π΅ΡΠ½ΡΡΡΡΡ ΠΊ ΠΎΡΠ½ΠΎΠ²Π°ΠΌ ΠΏΠΎΡΡΡΠΎΠ΅Π½ΠΈΡ Π»ΠΈΡΠ½ΠΎΠ³ΠΎ Π±ΡΠ΅Π½Π΄Π°. ΠΠ²ΡΠΎΡ, ΠΠ½Π°ΡΡΠ°ΡΠΈΡ ΠΡΠΈΡΠ΅Π½ΠΊΠΎ, ΠΏΠΎΠ΄ΡΠ΅ΡΠΊΠΈΠ²Π°Π΅Ρ Π²Π°ΠΆΠ½ΠΎΡΡΡ Π°Π΄Π΅ΠΊΠ²Π°ΡΠ½ΠΎΡΡΠΈ, ΡΠ΅Π»ΠΎΠ²Π΅ΡΠ½ΠΎΡΡΠΈ ΠΈ Π΄ΡΡΠΆΠ΅Π»ΡΠ±ΠΈΡ Π² ΠΊΠΎΠΌΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΡΡ ΠΊΠ°ΠΊ ΡΡΠ½Π΄Π°ΠΌΠ΅Π½ΡΠ° Π»ΠΈΡΠ½ΠΎΠ³ΠΎ Π±ΡΠ΅Π½Π΄Π°. ΠΡΠΎΠ±ΠΎΠ΅ Π²Π½ΠΈΠΌΠ°Π½ΠΈΠ΅ ΡΠ΄Π΅Π»ΡΠ΅ΡΡΡ Π½Π΅ΠΎΠ±Ρ ΠΎΠ΄ΠΈΠΌΠΎΡΡΠΈ ΡΠΈΠ·ΠΈΡΠ΅ΡΠΊΠΎΠ³ΠΎ ΡΡΡΠ΄Π°: Π³ΠΎΡΠΎΠ²Π½ΠΎΡΡΠΈ Π²ΡΡΡΡΠΏΠ°ΡΡ, ΡΠ°ΠΌΠΎΡΡΠΎΡΡΠ΅Π»ΡΠ½ΠΎ ΠΏΠΈΡΠ°ΡΡ ΡΠΊΡΠΏΠ΅ΡΡΠ½ΡΠ΅ ΠΌΠ°ΡΠ΅ΡΠΈΠ°Π»Ρ ΠΈ Π½Π΅ ΡΠΏΠ΅ΡΠΈΡΡ Ρ Π΄Π΅Π»Π΅Π³ΠΈΡΠΎΠ²Π°Π½ΠΈΠ΅ΠΌ ΠΎΡΠ²Π΅ΡΡΡΠ²Π΅Π½Π½ΠΎΡΡΠΈ Π·Π° ΡΠΎΠ±ΡΡΠ²Π΅Π½Π½ΡΠΉ ΠΎΠ±ΡΠ°Π·.
Anastasia Grishchenko, 2025
This book suggests returning to the fundamentals of personal brand building. The author, Anastasia Grishchenko, emphasizes the importance of adequacy, humanity, and friendliness in communications as the foundation of a personal brand. Special attention is given to the necessity of physical labor: being ready to speak, independently write expert materials, and not rushing to delegate responsibility for one's own image.