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Банковский розничный бизнес

Подготовлено в соответствии с учебной программой курса "Розничный бизнес в банковской сфере". Рассматриваются содержание банковского розничного бизнеса, организация расчетно-кассовых, кредитных, депозитных, валютных, посреднических операций банков с населением, аспекты формирования розничной продуктовой и процентной политики банка, вопросы маркетинга и инновации на рынке розничных банковских услуг.

Для студентов вузов, слушателей образовательных программ переподготовки, практических работников.

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Retail Banking Business

Explore the intricacies of retail banking with this comprehensive guide. This book provides a thorough overview of the retail banking business, covering key aspects such as transaction and settlement services, lending, deposit products, foreign exchange, and intermediary operations offered to individual customers. It delves into the strategic development of retail product lines, interest rate policies, and the crucial role of marketing and innovation in the competitive retail banking landscape.

Key Features:

Comprehensive Coverage: Explores all facets of retail banking, from basic operations to advanced strategies.
Strategic Insights: Provides valuable insights into product development, pricing, and marketing within the retail banking sector.
Practical Applications: Offers practical guidance for professionals working in retail banking and related fields.
Up-to-Date Information: Covers the latest trends and innovations shaping the future of retail banking.

Target Audience:

This book is ideal for university students studying banking and finance, professionals undergoing retraining programs, and practitioners working in the banking industry. It provides a solid foundation for understanding the complexities of retail banking and developing effective strategies for success.