2017
ΠΠ½ΠΈΠ³Π° ΠΈΡΡΠ»Π΅Π΄ΡΠ΅Ρ ΠΏΠ°ΡΠ°Π΄ΠΎΠΊΡΠ°Π»ΡΠ½ΠΎΠ΅ ΡΠ°ΡΠΏΡΠΎΡΡΡΠ°Π½Π΅Π½ΠΈΠ΅ Π°ΡΡ ΠΈΡΠ΅ΠΊΡΡΡΠ½ΡΡ ΡΡΠΈΠ»Π΅ΠΉ, ΠΊΠΎΡΠΎΡΡΠ΅ ΡΠ»Π°Π±ΠΎ ΡΡΠΈΡΡΠ²Π°ΡΡ ΡΠ΅Π»ΠΎΠ²Π΅ΡΠ΅ΡΠΊΠΈΠ΅ ΠΏΠΎΡΡΠ΅Π±Π½ΠΎΡΡΠΈ ΠΈ Π²ΠΎΡΠΏΡΠΈΡΡΠΈΠ΅. ΠΡΠΌΠ΅ΡΠ°Π΅ΡΡΡ, ΡΡΠΎ Π½Π°ΠΈΠ±ΠΎΠ»Π΅Π΅ Π²ΡΠ΅Π΄Π½ΡΠ΅ ΠΈ Π½Π°ΠΈΠΌΠ΅Π½Π΅Π΅ Π°Π΄Π°ΠΏΡΠΈΠ²Π½ΡΠ΅ ΡΡΠΈΠ»ΠΈ Π·Π°ΡΠ°ΡΡΡΡ ΠΏΠΎΠ»ΡΡΠ°ΡΡ Π½Π°ΠΈΠ±ΠΎΠ»ΡΡΠ΅Π΅ ΡΠ°ΡΠΏΡΠΎΡΡΡΠ°Π½Π΅Π½ΠΈΠ΅. ΠΠ²ΡΠΎΡ ΡΡΠ°Π²Π½ΠΈΠ²Π°Π΅Ρ ΡΡΠΎΡ ΠΏΡΠΎΡΠ΅ΡΡ Ρ ΡΠ°ΡΠΏΡΠΎΡΡΡΠ°Π½Π΅Π½ΠΈΠ΅ΠΌ Π²ΠΈΡΡΡΠΎΠ², Π³Π΄Π΅ ΠΏΡΠΎΡΡΡΠ΅, ΠΌΠΈΠ½ΠΈΠΌΠ°Π»ΠΈΡΡΡΠΊΠΈΠ΅ ΡΠΎΡΠΌΡ, ΡΠΎΠ΄Π΅ΡΠΆΠ°ΡΠΈΠ΅ ΠΌΠ°Π»ΠΎ ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΠΈ, Π»Π΅Π³ΠΊΠΎ ΡΡΠ²Π°ΠΈΠ²Π°ΡΡΡΡ ΠΎΠ±ΡΠ΅ΡΡΠ²ΠΎΠΌ. Π£ΠΏΡΠΎΡΠ΅Π½Π½ΡΠ΅ ΠΎΠ±ΡΠ°Π·Ρ, ΡΠ°ΠΊΠΈΠ΅ ΠΊΠ°ΠΊ ΠΏΠ»ΠΎΡΠΊΠΈΠ΅ ΠΏΠΎΠ²Π΅ΡΡ Π½ΠΎΡΡΠΈ, ΡΡΠ΅ΠΊΠ»ΡΠ½Π½ΡΠ΅ ΡΡΠ΅Π½Ρ ΠΈ Π±Π»Π΅ΡΡΡΡΠΈΠ΅ ΠΏΡΠΎΠΌΡΡΠ»Π΅Π½Π½ΡΠ΅ ΠΌΠ°ΡΠ΅ΡΠΈΠ°Π»Ρ, ΡΠΎΡΠΌΠΈΡΡΡΡ ΠΎΡΠ½ΠΎΠ²Ρ ΡΡΠΎΠ³ΠΎ Β«ΠΏΡΠΎΡΠΎΡΠ·ΡΠΊΠ°Β». ΠΠ΅ΡΠΌΠΎΡΡΡ Π½Π° Π½Π΅Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΠΎΡΡΡ ΡΠΎΠ·Π΄Π°Π½ΠΈΡ ΠΏΠΎΠ»Π½ΠΎΡΠ΅Π½Π½ΠΎΠ³ΠΎ ΡΠ·ΡΠΊΠ° ΡΠΎΡΠΌ ΠΈΠ· ΡΡΠΈΡ ΠΊΠΎΠΌΠΏΠΎΠ½Π΅Π½ΡΠΎΠ², ΠΏΡΠ±Π»ΠΈΠΊΠ° ΠΏΡΠΈΠ½ΠΈΠΌΠ°Π΅Ρ ΠΈΡ ΠΏΠΎΠ΄ Π²Π»ΠΈΡΠ½ΠΈΠ΅ΠΌ Π°Π²ΡΠΎΡΠΈΡΠ΅ΡΠ½ΡΡ ΡΠΏΠ΅ΡΠΈΠ°Π»ΠΈΡΡΠΎΠ².
2017
This book examines the paradoxical expansion of architectural styles that poorly consider human needs and perception. It notes that the most harmful and least adaptive styles often achieve the widest dissemination. The author likens this process to the spread of viruses, where simple, minimalist forms containing little information are easily absorbed by society. Simplified imagery, such as flat surfaces, glass walls, and shiny industrial materials, forms the basis of this "proto-language." Despite the impossibility of creating a complete language of forms from these components, the public accepts them under the influence of respected specialists.