Analytics for Executives: Drive Business Growth with Data-Driven Decisions

Unlock the power of data and transform your business with "Analytics for Executives," a practical guide to data-driven decision-making. Written by the founder of Valiotti Analytics, a seasoned analyst with 15 years of experience at Lenta and Yota, this book provides a clear and accessible roadmap for executives, managers, and marketers to leverage data for strategic advantage.

Master the Language of Analytics and Turn Data into Profit

Stop relying on intuition and start making informed decisions based on solid data. This book demystifies the world of analytics, making it easy to understand and apply to your business challenges. Learn how to interpret graphs, charts, and figures to identify opportunities, optimize performance, and drive profitability.

What You'll Discover Inside:

• Optimize Marketing Spend: Discover which data points will help you accurately assess the effectiveness of your marketing budget and maximize your ROI.
• Reduce Employee Costs: Identify areas where you can save money on unnecessary employee expenses without compromising productivity.
• Harness the Power of Dashboards: Learn why a well-designed dashboard is essential for data-driven decision-making and how to create one that provides actionable insights.
• Improve Customer Retention: Discover how analytics can help you retain key customers, win back lost ones, and build stronger customer relationships.
• Manage Financial Risk: Determine the optimal amount of credit needed to protect your business from potential bankruptcy and ensure financial stability.

Who Should Read This Book?

"Analytics for Executives" is perfect for:

• Executives and CEOs: Gain a strategic understanding of how data can drive business growth and improve decision-making.
• Managers: Learn how to use data to optimize team performance, track progress, and achieve key objectives.
• Marketers: Discover how to leverage data to improve marketing campaigns, target the right audience, and maximize ROI.

Why Choose This Book?

This book offers a practical, hands-on approach to analytics, avoiding complex jargon and focusing on real-world applications. With clear explanations, actionable insights, and real-life examples, "Analytics for Executives" will empower you to transform your business with the power of data. Start making smarter, more informed decisions today!