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Aesthetic intelligence
By Brown Pauline
📘Hardcover
$106.99In stock
Ships to USA: tracked delivery, usually 2-4 weeks after dispatchEurope: 1-2 weeks
ISBN: 9780062883308Publisher: HarperCollins USAYear: 2019Pages: 288Tracked delivery
Code: 9780062883308
Aesthetic Intelligence
Pauline Brown - 2019
Overview
In a world where goods are abundant but meaningful experiences are craved, aesthetics has become a crucial differentiator for businesses. This book introduces Aesthetic Intelligence, or 'the other AI,' as a learnable skill that can drive business value. It guides professionals on harnessing sensory power to create standout products, services, and experiences that resonate with customers and foster long-term growth. The author emphasizes that while some possess natural talent, aesthetic skills require continuous refinement to maintain their advantage.
Who it's for
- Executives and entrepreneurs seeking to enhance brand building.
- Professionals aiming to create more meaningful customer experiences.
- Individuals interested in developing their sensory awareness for business success.
Key features
- Hardcover edition
- Published by HarperCollins USA in 2019
- 288 pages
- ISBN: 9780062883308
- Dimensions: 163x234 mm