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By Brown Pauline
Pauline Brown - 2019
In a world where goods are abundant but meaningful experiences are craved, aesthetics has become a crucial differentiator for businesses. This book introduces Aesthetic Intelligence, or 'the other AI,' as a learnable skill that can drive business value. It guides professionals on harnessing sensory power to create standout products, services, and experiences that resonate with customers and foster long-term growth. The author emphasizes that while some possess natural talent, aesthetic skills require continuous refinement to maintain their advantage.