Aesthetic intelligence

Aesthetic Intelligence

Pauline Brown - 2019

Overview

In a world where goods are abundant but meaningful experiences are craved, aesthetics has become a crucial differentiator for businesses. This book introduces Aesthetic Intelligence, or 'the other AI,' as a learnable skill that can drive business value. It guides professionals on harnessing sensory power to create standout products, services, and experiences that resonate with customers and foster long-term growth. The author emphasizes that while some possess natural talent, aesthetic skills require continuous refinement to maintain their advantage.

Who it's for

• Executives and entrepreneurs seeking to enhance brand building.
• Professionals aiming to create more meaningful customer experiences.
• Individuals interested in developing their sensory awareness for business success.

Key features

• Hardcover edition
• Published by HarperCollins USA in 2019
• 288 pages
• ISBN: 9780062883308
• Dimensions: 163x234 mm