By Π₯Π°ΡΡΠ΅Π½Ρ ΠΡΠ²ΠΈΠ΄
ΠΡΠ²ΠΈΠ΄ Π₯Π°ΡΡΠ΅Π½Ρ, 2019
ΠΡΠ³Π°Π½ΠΈΠ·Π°ΡΠΈΠΎΠ½Π½ΡΠΉ ΡΡΠΎΡΠΈΡΠ΅Π»Π»ΠΈΠ½Π³ ΡΠ²Π»ΡΠ΅ΡΡΡ ΠΌΠΎΡΠ½ΡΠΌ ΠΈΠ½ΡΡΡΡΠΌΠ΅Π½ΡΠΎΠΌ Π΄Π»Ρ ΡΡΠΊΠΎΠ²ΠΎΠ΄ΡΡΠ²Π° ΠΈ ΡΡΠ°Π½ΡΡΠΎΡΠΌΠ°ΡΠΈΠΈ ΡΡΠΈΠ»Ρ ΠΌΠ΅Π½Π΅Π΄ΠΆΠΌΠ΅Π½ΡΠ°, ΡΡΠΈΠ»ΠΈΠ²Π°Ρ Π»ΠΈΠ΄Π΅ΡΡΠΊΠΎΠ΅ Π²Π»ΠΈΡΠ½ΠΈΠ΅. ΠΠ½Π°Π½ΠΈΠ΅ ΡΠΎΠ³ΠΎ, ΠΊΠ°ΠΊ ΠΈ ΠΊΠ°ΠΊΡΡ ΠΈΡΡΠΎΡΠΈΡ ΡΠ°ΡΡΠΊΠ°Π·Π°ΡΡ, Π½Π°Π΄Π΅Π»ΡΠ΅Ρ Π»ΠΈΠ΄Π΅ΡΠ° ΠΈ ΠΎΡΠ³Π°Π½ΠΈΠ·Π°ΡΠΈΡ Π·Π½Π°ΡΠΈΡΠ΅Π»ΡΠ½ΡΠΌ Π²Π»ΠΈΡΠ½ΠΈΠ΅ΠΌ. ΠΡΠΎ ΠΏΠΎΠΌΠΎΠ³Π°Π΅Ρ Π΄ΠΎΠ½Π΅ΡΡΠΈ ΡΡΡΠ°ΡΠ΅Π³ΠΈΡ Π΄ΠΎ ΡΠΎΡΡΡΠ΄Π½ΠΈΠΊΠΎΠ², ΠΎΠ±Π΅ΡΠΏΠ΅ΡΠΈΠ²Π°Ρ ΠΏΠΎΠ½ΠΈΠΌΠ°Π½ΠΈΠ΅ ΠΈΡ Π²ΠΊΠ»Π°Π΄Π°, ΡΠ΅Π»Π΅ΡΡΡΡΠ΅ΠΌΠ»Π΅Π½Π½ΠΎΡΡΡ ΠΈ ΠΌΠΎΡΠΈΠ²Π°ΡΠΈΡ. ΠΠ½ΠΈΠ³Π° ΡΠ»ΡΠΆΠΈΡ ΠΏΡΠ°ΠΊΡΠΈΡΠ΅ΡΠΊΠΈΠΌ ΡΡΠΊΠΎΠ²ΠΎΠ΄ΡΡΠ²ΠΎΠΌ Π΄Π»Ρ ΡΠ΅Ρ , ΠΊΡΠΎ ΡΡΡΠ΅ΠΌΠΈΡΡΡ ΡΡΠ°ΡΡ Π²Π»ΠΈΡΡΠ΅Π»ΡΠ½ΡΠΌ Π»ΠΈΠ΄Π΅ΡΠΎΠΌ, ΠΎΡΠ²Π°ΠΈΠ²Π°Ρ ΠΊΠ»ΡΡΠ΅Π²ΡΠ΅ ΠΏΡΠΈΠ΅ΠΌΡ ΡΡΠΎΡΠΈΡΠ΅Π»Π»ΠΈΠ½Π³Π°.
David Hutchens, 2019
Organizational storytelling is a powerful tool for leadership and transforming management styles, enhancing influence. Knowing what story to tell and how to tell it empowers leaders and organizations with significant impact. It aids in communicating strategy to employees, fostering understanding of their contributions, purpose, and motivation. This book serves as a practical guide for those aiming to become influential leaders by mastering essential storytelling techniques.