By ΠΠΈΠ½ΡΠ±Π΅ΡΠ³ ΠΠ΅Π½ΡΠΈ
ΠΠΈΠ½ΡΠ±Π΅ΡΠ³ ΠΠ΅Π½ΡΠΈ2020
Π ΡΠ²ΠΎΠ΅ΠΉ Π½ΠΎΠ²ΠΎΠΉ ΠΊΠ½ΠΈΠ³Π΅ Π²ΡΠ΄Π°ΡΡΠΈΠΉΡΡ ΡΠ΅ΠΎΡΠ΅ΡΠΈΠΊ ΠΌΠ΅Π½Π΅Π΄ΠΆΠΌΠ΅Π½ΡΠ° ΠΠ΅Π½ΡΠΈ ΠΠΈΠ½ΡΠ±Π΅ΡΠ³ ΠΏΡΠ΅Π΄Π»Π°Π³Π°Π΅Ρ ΡΠ°Π΄ΠΈΠΊΠ°Π»ΡΠ½ΠΎ ΠΏΠ΅ΡΠ΅ΠΎΡΠΌΡΡΠ»ΠΈΡΡ ΡΡΡΠ΅ΡΡΠ²ΡΡΡΠΈΠ΅ ΡΡΡΠ°ΡΠ΅Π³ΠΈΠΈ ΡΠΏΡΠ°Π²Π»Π΅Π½ΠΈΡ ΠΎΡΠ³Π°Π½ΠΈΠ·Π°ΡΠΈΠ΅ΠΉ. ΠΡΠΎΡΠΈΠ²Π½ΠΈΠΊ ΡΠΎΡΠΌΠ°Π»ΡΠ½ΠΎΠ³ΠΎ ΠΏΠΎΠ΄Ρ ΠΎΠ΄Π° Π² Π»ΡΠ±ΠΎΠΉ ΡΠ°Π±ΠΎΡΠ΅, Π°Π²ΡΠΎΡ ΡΠ°ΡΡΡΠΆΠ΄Π°Π΅Ρ Π½Π° Β«Π½Π΅ΡΠ΄ΠΎΠ±Π½ΡΠ΅Β» ΡΠ΅ΠΌΡ: ΠΎΡΡΡΡΡΡΠ²ΠΈΠ΅ Β«Π΄ΡΡΠΈΒ» Π² ΡΠΎΠ²ΡΠ΅ΠΌΠ΅Π½Π½ΡΡ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΡΡ , Π²Π°ΠΆΠ½ΠΎΡΡΡ ΡΡΠ°Π΄ΠΈΡΠΈΠΉ ΠΏΠ΅ΡΠ΅Π΄ Π»ΠΈΡΠΎΠΌ ΠΈΠ½Π½ΠΎΠ²Π°ΡΠΈΠΉ, ΠΎΡΠ²Π΅ΡΡΡΠ²Π΅Π½Π½ΠΎΡΡΡ Π·Π° ΠΊΠ°ΡΠ΅ΡΡΠ²ΠΎ ΡΠΎΠ²Π°ΡΠΎΠ² ΠΈ ΡΡΠ»ΡΠ³ ΠΈ ΠΊΠΎΠ½ΡΡΠΎΠ»Ρ Π½Π°Π΄ ΠΏΠΎΠ»ΠΎΠΆΠ΅Π½ΠΈΠ΅ΠΌ Π΄Π΅Π» Π½Π° Β«Π½ΠΈΠ·ΡΠΈΡ Β» ΡΡΠΎΠ²Π½ΡΡ ΠΈΠ΅ΡΠ°ΡΡ ΠΈΠΈ. ΠΠ°ΠΊ Π²ΡΠ΅Π³Π΄Π°, ΠΠΈΠ½ΡΠ±Π΅ΡΠ³ ΠΏΡΠ΅Π΄Π»Π°Π³Π°Π΅Ρ Π΄Π΅ΡΠ·ΠΊΠΈΠ΅ ΠΈ ΡΠ΅Π·ΠΎΠ½Π°Π½ΡΠ½ΡΠ΅ ΡΠ΅ΡΠ΅Π½ΠΈΡ, ΠΈΠ»Π»ΡΡΡΡΠΈΡΡΡΡΠΈΠ΅ ΠΈΠ·Π²Π΅ΡΠ½ΡΡ ΠΌΡΠ΄ΡΠΎΡΡΡ: Β«ΠΡΡ Π³Π΅Π½ΠΈΠ°Π»ΡΠ½ΠΎΠ΅ β ΠΏΡΠΎΡΡΠΎΒ». Π ΠΏΡΠ΅Π΄Π»ΠΎΠΆΠ΅Π½Π½Π°Ρ Π°Π²ΡΠΎΡΠΎΠΌ ΡΡΡΠ°ΡΠ΅Π³ΠΈΡ Β«ΡΠΎΠΎΠ±ΡΠ΅ΡΡΠ²Π΅Π½Π½ΠΎΡΡΠΈΒ» β ΡΠ°Π½Ρ Π΄Π»Ρ ΠΌΠ½ΠΎΠ³ΠΈΡ ΡΡΠΊΠΎΠ²ΠΎΠ΄ΠΈΡΠ΅Π»Π΅ΠΉ Π²Π΄ΠΎΡ Π½ΡΡΡ Π² ΡΠ²ΠΎΡ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΡ Π½ΠΎΠ²ΡΡ ΠΆΠΈΠ·Π½Ρ.
Henry Mintzberg2020
In his new book, the eminent management theorist Henry Mintzberg proposes a radical rethinking of existing organizational management strategies. An opponent of the formal approach in any work, the author reflects on "uncomfortable" topics: the lack of "soul" in modern companies; the importance of traditions in the face of innovation; responsibility for the quality of goods and services; control over the state of affairs at the "lower" levels of the hierarchy. As always, Mintzberg offers bold and resonant solutions illustrating the age-old wisdom: "Everything ingenious is simple."