20th-Century Fashion: 100 Years of Apparel Ads

Nieder Alison A. | 2016 | Bibliotheca universalis

Overview

Explore a century of fashion's transformation, from its origins in exclusive Parisian salons to its status as a global industry. This book traces the evolution of iconic silhouettes for both women and men, showcasing how ready-made suits replaced bespoke tailoring and how trends rapidly moved from catwalk to store. Through 400 advertisements from the Jim Heimann Collection, the publication details the changing styles, marketing strategies, and audience adoption of fashion into popular culture and the mass market.

Who it's for

• Fashion enthusiasts interested in historical trends.
• Students of design and marketing history.
• Collectors of vintage advertising.

Key features

• Language: English
• Pages: 648
• Binding: Hardcover
• Publisher: Taschen
• Series: Bibliotheca universalis
• Dimensions: 151x195 mm
• Weight: 1270 gr.
• ISBN: 9783836522793