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The design of a restaurant, bar, or cafe is crucial in establishing a unique atmosphere and is a primary factor in customer loyalty. It influences the clientele, their orders, the duration of their stay, their spending, and the likelihood of repeat visits. The overall aesthetic should align with the brand's character, maintain conceptual unity, and be original, stylish, and functional.
Beyond the facade, elements such as furniture, wall treatments, staff uniforms, menu design, napkins, and even branded matchboxes all contribute to the visitor's experience, enhancing their enjoyment.