By Π‘Π΅ΠΊΡΡΠΎΠ½ ΠΠΎΠ½
Π‘Π΅ΠΊΡΡΠΎΠ½ ΠΠΎΠ½, 2011, Π‘Π΅ΡΠΈΡ Β«ΠΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³Β»
ΠΡΠ° ΠΊΠ½ΠΈΠ³Π° ΠΏΡΠ΅Π΄ΡΡΠ°Π²Π»ΡΠ΅Ρ ΡΠΎΠ±ΠΎΠΉ ΠΏΡΠ°ΠΊΡΠΈΡΠ΅ΡΠΊΠΎΠ΅ ΡΡΠΊΠΎΠ²ΠΎΠ΄ΡΡΠ²ΠΎ ΠΏΠΎ ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³Ρ, ΠΏΡΠ΅Π΄Π½Π°Π·Π½Π°ΡΠ΅Π½Π½ΠΎΠ΅ Π΄Π»Ρ ΡΠ΅Ρ , ΠΊΡΠΎ ΡΡΡΠ΅ΠΌΠΈΡΡΡ ΡΠ²Π΅Π»ΠΈΡΠΈΡΡ Π΄ΠΎΡ ΠΎΠ΄Ρ, ΠΏΠΎΠ²ΡΡΠΈΡΡ ΠΏΡΠΈΠ±ΡΠ»ΡΠ½ΠΎΡΡΡ ΠΈ ΡΠ΅Π½ΡΠ°Π±Π΅Π»ΡΠ½ΠΎΡΡΡ ΠΈΠ½Π²Π΅ΡΡΠΈΡΠΈΠΉ. ΠΠ²ΡΠΎΡ ΠΏΡΠ΅Π΄Π»Π°Π³Π°Π΅Ρ ΡΠΈΡΠ°ΡΠ΅Π»ΡΠΌ ΠΏΡΠΎΠ²Π΅ΡΠ΅Π½Π½ΡΠ΅ ΠΌΠ΅ΡΠΎΠ΄Ρ ΠΈ ΡΡΡΠ°ΡΠ΅Π³ΠΈΠΈ, ΠΏΠΎΠ·Π²ΠΎΠ»ΡΡΡΠΈΠ΅ ΡΡΡΠ΅ΠΊΡΠΈΠ²Π½ΠΎ ΠΈΡΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°ΡΡ ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³ΠΎΠ²ΡΠ΅ ΠΈΠ½ΡΡΡΡΠΌΠ΅Π½ΡΡ Π΄Π»Ρ Π΄ΠΎΡΡΠΈΠΆΠ΅Π½ΠΈΡ ΠΊΠΎΠ½ΠΊΡΠ΅ΡΠ½ΡΡ Π±ΠΈΠ·Π½Π΅Ρ-ΡΠ΅Π»Π΅ΠΉ. ΠΡΠΎΠ±ΠΎΠ΅ Π²Π½ΠΈΠΌΠ°Π½ΠΈΠ΅ ΡΠ΄Π΅Π»ΡΠ΅ΡΡΡ Π°Π½Π°Π»ΠΈΠ·Ρ ΡΠ°Π·Π»ΠΈΡΠ½ΡΡ ΡΠ°ΠΊΡΠΈΡΠ΅ΡΠΊΠΈΡ ΠΏΡΠΈΠ΅ΠΌΠΎΠ² ΠΈ ΠΈΡ ΠΏΡΠΈΠΌΠ΅Π½ΠΈΠΌΠΎΡΡΠΈ Π² Π·Π°Π²ΠΈΡΠΈΠΌΠΎΡΡΠΈ ΠΎΡ ΡΠΏΠ΅ΡΠΈΡΠΈΠΊΠΈ Π±ΠΈΠ·Π½Π΅ΡΠ°.
Π ΠΊΠ½ΠΈΠ³Π΅ ΡΠ°ΡΡΠΌΠ°ΡΡΠΈΠ²Π°ΡΡΡΡ ΠΎΡΠΎΠ±Π΅Π½Π½ΠΎΡΡΠΈ ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³Π° Π² ΡΡΠ»ΠΎΠ²ΠΈΡΡ ΡΠΊΠΎΠ½ΠΎΠΌΠΈΡΠ΅ΡΠΊΠΎΠ³ΠΎ ΠΊΡΠΈΠ·ΠΈΡΠ°, ΠΏΡΠ΅Π΄Π»Π°Π³Π°ΡΡΡΡ ΡΡΡΠ°ΡΠ΅Π³ΠΈΠΈ Π°Π΄Π°ΠΏΡΠ°ΡΠΈΠΈ ΠΊ ΠΈΠ·ΠΌΠ΅Π½ΡΡΡΠΈΠΌΡΡ ΡΡΠ½ΠΎΡΠ½ΡΠΌ ΡΡΠ»ΠΎΠ²ΠΈΡΠΌ ΠΈ ΡΠΎΡ ΡΠ°Π½Π΅Π½ΠΈΡ ΠΊΠΎΠ½ΠΊΡΡΠ΅Π½ΡΠΎΡΠΏΠΎΡΠΎΠ±Π½ΠΎΡΡΠΈ. ΠΡΠ΄Π΅Π»ΡΠ½Π°Ρ Π³Π»Π°Π²Π° ΠΏΠΎΡΠ²ΡΡΠ΅Π½Π° ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³Ρ Π² ΡΡΠ΅ΡΠ΅ Π½Π΅Π΄Π²ΠΈΠΆΠΈΠΌΠΎΡΡΠΈ, Π³Π΄Π΅ Π°Π²ΡΠΎΡ Π΄Π΅Π»ΠΈΡΡΡ ΠΎΠΏΡΡΠΎΠΌ ΠΈ ΡΠ΅ΠΊΠΎΠΌΠ΅Π½Π΄Π°ΡΠΈΡΠΌΠΈ ΠΏΠΎ ΠΏΡΠΎΠ΄Π²ΠΈΠΆΠ΅Π½ΠΈΡ ΠΎΠ±ΡΠ΅ΠΊΡΠΎΠ² ΠΈ ΠΏΡΠΈΠ²Π»Π΅ΡΠ΅Π½ΠΈΡ ΠΊΠ»ΠΈΠ΅Π½ΡΠΎΠ².
ΠΠ·Π΄Π°Π½ΠΈΠ΅ ΡΠΎΠ΄Π΅ΡΠΆΠΈΡ ΠΏΡΠ°ΠΊΡΠΈΡΠ΅ΡΠΊΠΈΠ΅ ΠΏΡΠΈΠΌΠ΅ΡΡ ΠΈ ΠΊΠ΅ΠΉΡΡ, ΠΈΠ»Π»ΡΡΡΡΠΈΡΡΡΡΠΈΠ΅ ΡΡΠΏΠ΅ΡΠ½ΠΎΠ΅ ΠΏΡΠΈΠΌΠ΅Π½Π΅Π½ΠΈΠ΅ ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³ΠΎΠ²ΡΡ ΡΡΡΠ°ΡΠ΅Π³ΠΈΠΉ Π² ΡΠ°Π·Π»ΠΈΡΠ½ΡΡ ΠΎΡΡΠ°ΡΠ»ΡΡ . Π§ΠΈΡΠ°ΡΠ΅Π»ΠΈ ΡΠΌΠΎΠ³ΡΡ ΡΠ·Π½Π°ΡΡ, ΠΊΠ°ΠΊ ΠΏΡΠ°Π²ΠΈΠ»ΡΠ½ΠΎ ΠΎΠΏΡΠ΅Π΄Π΅Π»ΡΡΡ ΡΠ΅Π»Π΅Π²ΡΡ Π°ΡΠ΄ΠΈΡΠΎΡΠΈΡ, ΡΠ°Π·ΡΠ°Π±Π°ΡΡΠ²Π°ΡΡ ΡΡΡΠ΅ΠΊΡΠΈΠ²Π½ΡΠ΅ ΡΠ΅ΠΊΠ»Π°ΠΌΠ½ΡΠ΅ ΠΊΠ°ΠΌΠΏΠ°Π½ΠΈΠΈ ΠΈ ΠΎΡΠ΅Π½ΠΈΠ²Π°ΡΡ ΡΠ΅Π·ΡΠ»ΡΡΠ°ΡΡ ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³ΠΎΠ²ΡΡ ΡΡΠΈΠ»ΠΈΠΉ.
Sexton Don, 2011, Marketing series
This book is a practical guide to marketing, designed for those who want to increase income, profitability, and return on investment. The author offers readers proven methods and strategies to effectively use marketing tools to achieve specific business goals. Particular attention is paid to the analysis of various tactical techniques and their applicability depending on the specifics of the business.
The book examines the features of marketing in an economic crisis, offering strategies for adapting to changing market conditions and maintaining competitiveness. A separate chapter is devoted to marketing in the real estate sector, where the author shares experience and recommendations for promoting properties and attracting customers.
The publication contains practical examples and cases illustrating the successful application of marketing strategies in various industries. Readers will learn how to properly identify the target audience, develop effective advertising campaigns, and evaluate the results of marketing efforts.