By ΠΡ ΠΌΠ΅Π΄ΠΎΠ² ΠΠ°ΡΡΠ΅Π»Ρ Π ΡΡΡΠ΅ΠΌΠΎΠ²ΠΈΡ
ΠΠ°Π½Π½Π°Ρ ΠΊΠ½ΠΈΠ³Π° ΠΏΠΎΡΠ²ΡΡΠ΅Π½Π° ΠΊΠΎΠΌΠΏΠ»Π΅ΠΊΡΠ½ΠΎΠΌΡ ΠΏΠΎΠ΄Ρ ΠΎΠ΄Ρ ΠΊ ΡΠΏΠ°ΠΊΠΎΠ²ΠΊΠ΅ Π±ΠΈΠ·Π½Π΅ΡΠ°. ΠΠ½Π° ΠΎΡ Π²Π°ΡΡΠ²Π°Π΅Ρ ΡΡΡΠ°ΡΠ΅Π³ΠΈΡΠ΅ΡΠΊΠΈΠ΅ ΠΈ ΠΏΡΠ°ΠΊΡΠΈΡΠ΅ΡΠΊΠΈΠ΅ Π°ΡΠΏΠ΅ΠΊΡΡ ΡΠΎΠ·Π΄Π°Π½ΠΈΡ ΡΡΡΠ΅ΠΊΡΠΈΠ²Π½ΠΎΠΉ ΡΠΏΠ°ΠΊΠΎΠ²ΠΊΠΈ, ΠΊΠΎΡΠΎΡΠ°Ρ ΡΠΏΠΎΡΠΎΠ±ΡΡΠ²ΡΠ΅Ρ ΡΠΎΡΡΡ ΠΈ ΡΠ·Π½Π°Π²Π°Π΅ΠΌΠΎΡΡΠΈ Π±ΡΠ΅Π½Π΄Π°. Π Π°ΡΡΠΌΠ°ΡΡΠΈΠ²Π°ΡΡΡΡ ΡΠ°Π·Π»ΠΈΡΠ½ΡΠ΅ ΡΠ»Π΅ΠΌΠ΅Π½ΡΡ, ΡΠΎΡΠΌΠΈΡΡΡΡΠΈΠ΅ Π²ΠΎΡΠΏΡΠΈΡΡΠΈΠ΅ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΈ ΠΈ Π΅Π΅ ΠΏΡΠΎΠ΄ΡΠΊΡΠΎΠ².
This book focuses on a comprehensive approach to business packaging. It covers strategic and practical aspects of creating effective packaging that contributes to brand growth and recognition. Various elements that shape the perception of a company and its products are examined.