By ΠΠ°Π·Π°ΠΉΠΊΠΈΠ½ ΠΠ»Π΅ΠΊΡΠ°Π½Π΄Ρ ΠΠΈΠΊΠΎΠ»Π°Π΅Π²ΠΈΡ
ΠΠ°Π·Π°ΠΉΠΊΠΈΠ½ ΠΠ»Π΅ΠΊΡΠ°Π½Π΄Ρ ΠΠΈΠΊΠΎΠ»Π°Π΅Π²ΠΈΡ, 2020
ΠΡΠ° ΠΊΠ½ΠΈΠ³Π° Π΄Π΅ΡΠ°Π»ΡΠ½ΠΎ ΡΠ°ΡΠΊΡΡΠ²Π°Π΅Ρ ΠΊΠ»ΡΡΠ΅Π²ΡΠ΅ Π°ΡΠΏΠ΅ΠΊΡΡ ΠΎΡΠ³Π°Π½ΠΈΠ·Π°ΡΠΈΠΈ ΡΠ΅Π΄Π°ΠΊΡΠΈΠΎΠ½Π½ΡΡ ΡΠΎΠΎΠ±ΡΠ΅Π½ΠΈΠΉ Π΄Π»Ρ ΡΠ°Π·Π»ΠΈΡΠ½ΡΡ ΠΌΠ΅Π΄ΠΈΠ°ΠΏΠ»Π°ΡΡΠΎΡΠΌ, Π²ΠΊΠ»ΡΡΠ°Ρ ΠΏΡΠ΅ΡΡΡ, ΠΈΠ½ΡΠ΅ΡΠ½Π΅Ρ, ΡΠ°Π΄ΠΈΠΎ, ΡΠ΅Π»Π΅Π²ΠΈΠ΄Π΅Π½ΠΈΠ΅ ΠΈ ΡΠΎΡΠΈΠ°Π»ΡΠ½ΡΠ΅ ΡΠ΅ΡΠΈ. ΠΠ²ΡΠΎΡ, ΠΎΠΏΠΈΡΠ°ΡΡΡ Π½Π° ΠΎΡΠ΅ΡΠ΅ΡΡΠ²Π΅Π½Π½ΡΠΉ ΠΈ Π·Π°ΡΡΠ±Π΅ΠΆΠ½ΡΠΉ ΠΎΠΏΡΡ, Π΄ΠΎΡΡΡΠΏΠ½ΠΎ ΠΎΠ±ΡΡΡΠ½ΡΠ΅Ρ, ΠΊΠ°ΠΊ ΡΠΎΡΡΡΠ΄Π½ΠΈΠΊΠ°ΠΌ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΉ ΠΈΠ»ΠΈ ΠΏΡΠ΅ΡΡ-ΡΠ»ΡΠΆΠ± Π΄ΠΎΠ±ΠΈΡΡΡΡ ΡΡΡΠ΅ΠΊΡΠΈΠ²Π½ΠΎΠ³ΠΎ ΠΎΡΠ²Π΅ΡΠ΅Π½ΠΈΡ Π΄Π΅ΡΡΠ΅Π»ΡΠ½ΠΎΡΡΠΈ ΡΠ²ΠΎΠ΅ΠΉ ΠΎΡΠ³Π°Π½ΠΈΠ·Π°ΡΠΈΠΈ. ΠΡΠΎΠ±ΠΎΠ΅ Π²Π½ΠΈΠΌΠ°Π½ΠΈΠ΅ ΡΠ΄Π΅Π»ΡΠ΅ΡΡΡ ΡΡΠ½ΠΊΡΠΈΠΎΠ½ΠΈΡΠΎΠ²Π°Π½ΠΈΡ Π‘ΠΠ ΠΈ ΡΠΎΡΠΈΠ°Π»ΡΠ½ΡΡ ΡΠ΅ΡΠ΅ΠΉ, ΡΠΎΠ·Π΄Π°Π½ΠΈΡ ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΠΎΠ½Π½ΡΡ ΠΏΠΎΠ²ΠΎΠ΄ΠΎΠ² ΠΈ ΠΌΠ°ΡΠ΅ΡΠΈΠ°Π»ΠΎΠ², Π° ΡΠ°ΠΊΠΆΠ΅ ΡΠ°ΡΠΏΡΠΎΡΡΡΠ°Π½Π΅Π½ΠΈΡ ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΠΈ ΡΡΠ΅Π΄ΠΈ ΠΆΡΡΠ½Π°Π»ΠΈΡΡΠΎΠ² ΠΈ Π±Π»ΠΎΠ³Π΅ΡΠΎΠ².
Alexander Nikolaevich Nazaykin, 2020
This book thoroughly explores the essential aspects of organizing editorial communications across press, internet, radio, television, and social networks. Drawing from both domestic and international experience, the author clearly explains what company employees or press service personnel need to do to ensure their organization's activities are covered by mass media and social platforms. Significant attention is given to the functioning of media and social networks, creating news hooks, developing content for publication, and distributing information to journalists and bloggers.