By ΠΠ°ΠΏΠΎΡΡΠ»ΠΎΠΊ ΠΠ²Π³Π΅Π½ΠΈΠΉ
ΠΠ°ΠΏΠΎΡΡΠ»ΠΎΠΊ ΠΠ²Π³Π΅Π½ΠΈΠΉ, 2019
ΠΠ½ΠΈΠ³Π° ΠΠ²Π³Π΅Π½ΠΈΡ ΠΠ°ΠΏΠΎΡΡΠ»ΠΊΠ° ΡΠ°ΡΠΊΡΡΠ²Π°Π΅Ρ ΠΏΡΠΈΡ ΠΎΠ»ΠΎΠ³ΠΈΡΠ΅ΡΠΊΠΈΠ΅ ΠΌΠ΅Ρ Π°Π½ΠΈΠ·ΠΌΡ, Π»Π΅ΠΆΠ°ΡΠΈΠ΅ Π² ΠΎΡΠ½ΠΎΠ²Π΅ ΡΡΡΠ΅ΠΊΡΠΈΠ²Π½ΠΎΠΉ ΡΠ΅ΠΊΠ»Π°ΠΌΡ. ΠΠ²ΡΠΎΡ, ΠΎΡΠ½ΠΎΠ²Π°ΡΠ΅Π»Ρ ΡΠ΅ΠΊΠ»Π°ΠΌΠ½ΠΎΠ³ΠΎ Π°Π³Π΅Π½ΡΡΡΠ²Π° Β«Π€ΠΎΡΠΌΡΠ»Π° Π Π΅ΠΊΠ»Π°ΠΌΡΒ», Π΄Π΅Π»ΠΈΡΡΡ ΡΠ²ΠΎΠΈΠΌ ΠΎΠΏΡΡΠΎΠΌ ΠΈ Π·Π½Π°Π½ΠΈΡΠΌΠΈ ΠΎ ΡΠΎΠΌ, ΠΊΠ°ΠΊ ΡΠΎΠ·Π΄Π°Π²Π°ΡΡ ΡΠ΅ΠΊΠ»Π°ΠΌΠ½ΡΠΉ ΠΊΠΎΠ½ΡΠ΅Π½Ρ, ΠΊΠΎΡΠΎΡΡΠΉ Π½Π°Ρ ΠΎΠ΄ΠΈΡ ΠΎΡΠΊΠ»ΠΈΠΊ Ρ ΡΠ΅Π»Π΅Π²ΠΎΠΉ Π°ΡΠ΄ΠΈΡΠΎΡΠΈΠΈ. Π Π°ΡΡΠΌΠ°ΡΡΠΈΠ²Π°ΡΡΡΡ ΠΊΠ»ΡΡΠ΅Π²ΡΠ΅ ΠΏΡΠΈΠ½ΡΠΈΠΏΡ ΠΈ ΠΈΠ½ΡΡΡΡΠΌΠ΅Π½ΡΡ, ΠΏΠΎΠ·Π²ΠΎΠ»ΡΡΡΠΈΠ΅ ΡΠΎΡΠ½ΠΎ ΠΎΠΏΡΠ΅Π΄Π΅Π»ΠΈΡΡ ΠΏΠΎΡΡΠ΅Π±Π½ΠΎΡΡΠΈ ΠΊΠ»ΠΈΠ΅Π½ΡΠ° ΠΈ ΠΏΡΠ΅Π΄Π»ΠΎΠΆΠΈΡΡ Π΅ΠΌΡ ΡΠΎ, ΡΡΠΎ ΠΎΠ½ Ρ ΠΎΡΠ΅Ρ Π²ΠΈΠ΄Π΅ΡΡ. ΠΠ½ΠΈΠ³Π° ΠΎΡ Π²Π°ΡΡΠ²Π°Π΅Ρ ΡΠΈΡΠΎΠΊΠΈΠΉ ΡΠΏΠ΅ΠΊΡΡ Π²ΠΎΠΏΡΠΎΡΠΎΠ², ΠΎΡ ΠΏΠΎΠΈΡΠΊΠ° ΡΠ΅Π»Π΅Π²ΠΎΠΉ Π°ΡΠ΄ΠΈΡΠΎΡΠΈΠΈ Π΄ΠΎ ΡΠ°Π·ΡΠ°Π±ΠΎΡΠΊΠΈ ΠΊΡΠ΅Π°ΡΠΈΠ²Π½ΡΡ ΠΊΠΎΠ½ΡΠ΅ΠΏΡΠΈΠΉ.
ΠΡΠΎΠ±ΠΎΠ΅ Π²Π½ΠΈΠΌΠ°Π½ΠΈΠ΅ ΡΠ΄Π΅Π»ΡΠ΅ΡΡΡ ΡΠΌΠΎΡΠΈΠΎΠ½Π°Π»ΡΠ½ΠΎΠΌΡ Π²ΠΎΠ·Π΄Π΅ΠΉΡΡΠ²ΠΈΡ ΡΠ΅ΠΊΠ»Π°ΠΌΡ ΠΈ ΡΠΏΠΎΡΠΎΠ±Π°ΠΌ Π΅Π³ΠΎ ΠΈΡΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°Π½ΠΈΡ Π΄Π»Ρ ΠΏΠΎΠ²ΡΡΠ΅Π½ΠΈΡ ΡΡΡΠ΅ΠΊΡΠΈΠ²Π½ΠΎΡΡΠΈ ΡΠ΅ΠΊΠ»Π°ΠΌΠ½ΡΡ ΠΊΠ°ΠΌΠΏΠ°Π½ΠΈΠΉ. ΠΠ½Π°Π»ΠΈΠ·ΠΈΡΡΡΡΡΡ ΠΏΡΠΈΠΌΠ΅ΡΡ ΡΡΠΏΠ΅ΡΠ½ΡΡ ΠΈ Π½Π΅ΡΠ΄Π°ΡΠ½ΡΡ ΡΠ΅ΠΊΠ»Π°ΠΌΠ½ΡΡ ΡΠ΅ΡΠ΅Π½ΠΈΠΉ, Π° ΡΠ°ΠΊΠΆΠ΅ Π΄Π°ΡΡΡΡ ΠΏΡΠ°ΠΊΡΠΈΡΠ΅ΡΠΊΠΈΠ΅ ΡΠ΅ΠΊΠΎΠΌΠ΅Π½Π΄Π°ΡΠΈΠΈ ΠΏΠΎ ΡΠΎΠ·Π΄Π°Π½ΠΈΡ ΡΠ±Π΅Π΄ΠΈΡΠ΅Π»ΡΠ½ΠΎΠ³ΠΎ ΠΈ Π·Π°ΠΏΠΎΠΌΠΈΠ½Π°ΡΡΠ΅Π³ΠΎΡΡ ΠΊΠΎΠ½ΡΠ΅Π½ΡΠ°. ΠΠ½ΠΈΠ³Π° ΠΏΠΎΠΌΠΎΠΆΠ΅Ρ ΡΠΈΡΠ°ΡΠ΅Π»ΡΠΌ ΠΏΠΎΠ½ΡΡΡ, ΠΊΠ°ΠΊ ΡΠ΅ΠΊΠ»Π°ΠΌΠ° Π²Π»ΠΈΡΠ΅Ρ Π½Π° Π½Π°ΡΠ΅ ΠΏΠΎΠ΄ΡΠΎΠ·Π½Π°Π½ΠΈΠ΅ ΠΈ ΠΊΠ°ΠΊ ΠΈΡΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°ΡΡ ΡΡΠΈ Π·Π½Π°Π½ΠΈΡ Π΄Π»Ρ Π΄ΠΎΡΡΠΈΠΆΠ΅Π½ΠΈΡ Π±ΠΈΠ·Π½Π΅Ρ-ΡΠ΅Π»Π΅ΠΉ.
Evgeny Zapotylok, 2019
This book by Evgeny Zapotylok delves into the psychological mechanisms that underpin effective advertising. The author, founder of the advertising agency "Formula Reklamy," shares his experience and knowledge on how to create advertising content that resonates with the target audience. It examines the key principles and tools that allow you to accurately determine the client's needs and offer them what they want to see. The book covers a wide range of issues, from finding a target audience to developing creative concepts.
Particular attention is paid to the emotional impact of advertising and how to use it to increase the effectiveness of advertising campaigns. Examples of successful and unsuccessful advertising solutions are analyzed, and practical recommendations are given on creating compelling and memorable content. The book will help readers understand how advertising affects our subconscious and how to use this knowledge to achieve business goals.