By ΠΠ°ΡΠΊ Π ΠΎΡΠ΄Π΅Π½
ΠΠ°Π½Π½Π°Ρ ΠΊΠ½ΠΈΠ³Π° ΠΏΠΎΡΠ²ΡΡΠ΅Π½Π° ΡΠ°Π·ΡΠ°Π±ΠΎΡΠΊΠ΅ ΠΊΠΎΡΠΏΠΎΡΠ°ΡΠΈΠ²Π½ΠΎΠΉ ΠΈΠ΄Π΅Π½ΡΠΈΡΠ½ΠΎΡΡΠΈ, ΠΎΡ Π²Π°ΡΡΠ²Π°Ρ ΡΠΎΠ·Π΄Π°Π½ΠΈΠ΅ ΡΡΠΏΠ΅ΡΠ½ΠΎΠ³ΠΎ ΡΠΈΡΠΌΠ΅Π½Π½ΠΎΠ³ΠΎ ΡΡΠΈΠ»Ρ ΠΈ ΡΡΡΠ΅ΠΊΡΠΈΠ²Π½ΡΠ΅ Π²ΠΈΠ·ΡΠ°Π»ΡΠ½ΡΠ΅ ΠΊΠΎΠΌΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΠΈ Π² Π±ΠΈΠ·Π½Π΅Ρ-ΡΡΠ΅Π΄Π΅. ΠΠ½Π° ΠΏΡΠ΅Π΄Π»Π°Π³Π°Π΅Ρ ΠΏΡΠ°ΠΊΡΠΈΡΠ΅ΡΠΊΠΈΠ΅ ΠΏΠΎΠ΄Ρ ΠΎΠ΄Ρ ΠΊ ΡΠΎΡΠΌΠΈΡΠΎΠ²Π°Π½ΠΈΡ ΡΠ·Π½Π°Π²Π°Π΅ΠΌΠΎΠ³ΠΎ Π±ΡΠ΅Π½Π΄Π° ΠΈ Π΅Π³ΠΎ ΠΏΡΠ΅Π΄ΡΡΠ°Π²Π»Π΅Π½ΠΈΡ Π½Π° ΡΡΠ½ΠΊΠ΅. Π Π°ΡΡΠΌΠ°ΡΡΠΈΠ²Π°ΡΡΡΡ ΠΊΠ»ΡΡΠ΅Π²ΡΠ΅ ΡΠ»Π΅ΠΌΠ΅Π½ΡΡ, ΡΠΎΡΠΌΠΈΡΡΡΡΠΈΠ΅ Π²ΠΈΠ·ΡΠ°Π»ΡΠ½ΡΠΉ ΠΎΠ±ΡΠ°Π· ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΈ, ΠΈ ΠΈΡ ΡΠΎΠ»Ρ Π² Π΄ΠΎΡΡΠΈΠΆΠ΅Π½ΠΈΠΈ Π±ΠΈΠ·Π½Π΅Ρ-ΡΠ΅Π»Π΅ΠΉ. ΠΠ·ΡΡΠ°ΡΡΡΡ ΡΡΡΠ°ΡΠ΅Π³ΠΈΠΈ ΠΏΠΎΡΡΡΠΎΠ΅Π½ΠΈΡ Π΄ΠΎΠ»Π³ΠΎΡΡΠΎΡΠ½ΡΡ ΠΎΡΠ½ΠΎΡΠ΅Π½ΠΈΠΉ Ρ Π°ΡΠ΄ΠΈΡΠΎΡΠΈΠ΅ΠΉ ΡΠ΅ΡΠ΅Π· ΠΏΠΎΡΠ»Π΅Π΄ΠΎΠ²Π°ΡΠ΅Π»ΡΠ½ΡΡ Π²ΠΈΠ·ΡΠ°Π»ΡΠ½ΡΡ ΠΏΠΎΠ»ΠΈΡΠΈΠΊΡ.
This book focuses on developing corporate identity, covering the creation of a successful brand style and effective visual communications within a business context. It offers practical methods for building a recognizable brand and presenting it in the market. The core elements that shape a company's visual image and their contribution to achieving business objectives are examined. Strategies for establishing long-term audience relationships through consistent visual policies are explored.