By ΠΠ΅ΠΉΠ΅Ρ ΠΡΠΈΡΡΠΎΡΠ΅Ρ
ΠΠ½ΠΈΠ³Π° ΡΠ°ΡΡΠΌΠ°ΡΡΠΈΠ²Π°Π΅Ρ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΡ ΡΠ΅ΡΠ΅Π· ΠΏΡΠΈΠ·ΠΌΡ Π±ΠΈΠΎΠ»ΠΎΠ³ΠΈΡΠ΅ΡΠΊΠΎΠΉ ΠΌΠΎΠ΄Π΅Π»ΠΈ, ΡΡΠ°Π²Π½ΠΈΠ²Π°Ρ Π΅Π΅ ΡΡΡΡΠΊΡΡΡΡ ΠΈ ΠΏΡΠΎΡΠ΅ΡΡΡ Ρ ΠΆΠΈΠ²ΡΠΌ ΠΎΡΠ³Π°Π½ΠΈΠ·ΠΌΠΎΠΌ. ΠΠ½Π°Π»ΠΈΠ·ΠΈΡΡΡΡΡΡ ΠΏΡΠΈΠ½ΡΠΈΠΏΡ Π°Π΄Π°ΠΏΡΠ°ΡΠΈΠΈ, ΡΠΎΡΡΠ° ΠΈ ΡΠ°Π·Π²ΠΈΡΠΈΡ ΠΎΡΠ³Π°Π½ΠΈΠ·Π°ΡΠΈΠΈ Π² ΠΏΠΎΡΡΠΎΡΠ½Π½ΠΎ ΠΌΠ΅Π½ΡΡΡΠΈΡ ΡΡ ΡΡΠ»ΠΎΠ²ΠΈΡΡ . ΠΠΎΠ΄ΡΠ΅ΡΠΊΠΈΠ²Π°Π΅ΡΡΡ Π²Π°ΠΆΠ½ΠΎΡΡΡ Π²Π½ΡΡΡΠ΅Π½Π½Π΅ΠΉ ΡΡΠ΅Π΄Ρ ΠΈ Π²Π·Π°ΠΈΠΌΠΎΠ΄Π΅ΠΉΡΡΠ²ΠΈΡ ΡΠ»Π΅ΠΌΠ΅Π½ΡΠΎΠ² Π΄Π»Ρ Π²ΡΠΆΠΈΠ²Π°Π½ΠΈΡ ΠΈ ΠΏΡΠΎΡΠ²Π΅ΡΠ°Π½ΠΈΡ Π±ΠΈΠ·Π½Π΅ΡΠ°. ΠΡΠ΅Π΄Π»Π°Π³Π°ΡΡΡΡ ΠΏΠΎΠ΄Ρ ΠΎΠ΄Ρ ΠΊ ΡΠΏΡΠ°Π²Π»Π΅Π½ΠΈΡ, ΠΎΡΠ½ΠΎΠ²Π°Π½Π½ΡΠ΅ Π½Π° ΠΏΠΎΠ½ΠΈΠΌΠ°Π½ΠΈΠΈ ΡΡΠΈΡ Π΅ΡΡΠ΅ΡΡΠ²Π΅Π½Π½ΡΡ ΠΏΡΠΎΡΠ΅ΡΡΠΎΠ².
This book examines companies through the lens of a biological model, comparing their structure and processes to those of a living organism. It analyzes the principles of adaptation, growth, and development within constantly changing environments. The importance of the internal environment and element interaction for business survival and prosperity is highlighted. Management approaches based on understanding these natural processes are proposed.