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By ΠΠΎΠ°Π·Π΅Π΄ ΠΠ»Π΅ΠΊΡ , β¦
ΠΠ»Π΅ΠΊΡ ΠΠΎΠ°Π·Π΅Π΄, ΠΠΈΠΊΠΎΠ»Π°Ρ ΠΠΆΠΎΠ½ΡΠΎΠ½, 2019
ΠΠ½ΠΈΠ³Π° ΠΈΡΡΠ»Π΅Π΄ΡΠ΅Ρ Π±ΠΈΠ·Π½Π΅Ρ-ΠΌΠΎΠ΄Π΅Π»Ρ ΠΏΠ»Π°ΡΡΠΎΡΠΌ, ΠΊΠΎΡΠΎΡΠ°Ρ ΠΏΡΠΈΠ½Π΅ΡΠ»Π° ΠΎΠ³ΡΠΎΠΌΠ½ΡΡ ΠΏΡΠΈΠ±ΡΠ»Ρ ΡΠ°ΠΊΠΈΠΌ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΡΠΌ, ΠΊΠ°ΠΊ Google, Snapchat, Tinder, Amazon ΠΈ Uber. ΠΠΌΠ΅ΡΡΠΎ ΡΠΎΠ·Π΄Π°Π½ΠΈΡ ΠΏΡΠΎΠ΄ΡΠΊΡΠ°, ΠΏΠ»Π°ΡΡΠΎΡΠΌΡ ΡΠΎΡΠΌΠΈΡΡΡΡ ΡΠΊΠΎΡΠΈΡΡΠ΅ΠΌΡ, ΡΠΏΡΠΎΡΠ°ΡΡΠΈΠ΅ Π·Π°ΠΏΡΡΠΊ Π½ΠΎΠ²ΠΎΠ³ΠΎ Π±ΠΈΠ·Π½Π΅ΡΠ° ΠΈ Π²Π·Π°ΠΈΠΌΠΎΠ΄Π΅ΠΉΡΡΠ²ΠΈΠ΅ ΠΌΠ΅ΠΆΠ΄Ρ ΠΏΡΠΎΠ΄Π°Π²ΡΠ°ΠΌΠΈ ΠΈ ΠΏΠΎΠΊΡΠΏΠ°ΡΠ΅Π»ΡΠΌΠΈ. ΠΠ½ΠΈ Π΄ΠΎΠΌΠΈΠ½ΠΈΡΡΡΡ Π² ΠΈΠ½ΡΠ΅ΡΠ½Π΅ΡΠ΅, ΠΎΠ±Π΅ΡΠΏΠ΅ΡΠΈΠ²Π°Ρ Π·Π½Π°ΡΠΈΡΠ΅Π»ΡΠ½ΡΡ ΡΠ°ΡΡΡ Π³Π»ΠΎΠ±Π°Π»ΡΠ½ΠΎΠ³ΠΎ ΡΡΠ°ΡΠΈΠΊΠ°. ΠΠ²ΡΠΎΡΡ Π°Π½Π°Π»ΠΈΠ·ΠΈΡΡΡΡ ΠΈΠ·ΠΌΠ΅Π½Π΅Π½ΠΈΡ Π² ΡΡΡΡΠΊΡΡΡΠ΅ ΡΠΎΠ²ΡΠ΅ΠΌΠ΅Π½Π½ΠΎΠ³ΠΎ Π±ΠΈΠ·Π½Π΅ΡΠ° ΠΈ ΠΏΡΠ΅Π΄Π»Π°Π³Π°ΡΡ ΡΡΡΠ°ΡΠ΅Π³ΠΈΠΈ Π°Π΄Π°ΠΏΡΠ°ΡΠΈΠΈ Π΄Π»Ρ ΠΏΡΠ΅Π΄ΠΏΡΠΈΠ½ΠΈΠΌΠ°ΡΠ΅Π»Π΅ΠΉ ΠΈ ΡΡΠΊΠΎΠ²ΠΎΠ΄ΠΈΡΠ΅Π»Π΅ΠΉ Π² Π½ΠΎΠ²ΡΡ ΡΠΊΠΎΠ½ΠΎΠΌΠΈΡΠ΅ΡΠΊΠΈΡ ΡΡΠ»ΠΎΠ²ΠΈΡΡ .
Alex Moazed, Nicholas Johnson, 2019
This book delves into the platform business model, a strategy that has generated substantial profits for companies like Google, Snapchat, Tinder, Amazon, and Uber. Platforms focus on creating ecosystems rather than just products, making it easier to launch new businesses and facilitating interactions between buyers and sellers. They have become dominant online, accounting for a significant portion of global internet traffic. The authors examine how the structure of modern business has evolved and provide insights for entrepreneurs and leaders on how to adapt and thrive in the current economic landscape.